Noteworthy Internet Trends of 2013 – Mary Meeker & Liang Wu – Part 3
TREND #3: DEATH OF THE DESKTOP COMPUTER & RISE OF THE TABLET + MOBILE PHONES
Smartphones are not necessary. But they do come with amazing benefits. If you are lost in the middle of the boonies, you can:
1. Find a local starbucks
2. Search on Yelp for the best local restaurant
3. Take a picture of your location and crowdsource it to see if anyone in your network knows where you are.
In only 3 years, worldwide Internet traffic via mobile devices has increased by 150 percent, according to VentureBeat.
Not surprisingly, mobile app advertising and internet advertising are bound to continue increasing at an exponential rate. Right now, this revenue brings in $19 billion dollars. Who knows how much more it will bring in?
China has the highest number of smartphone subscribers in the world at 354 million. And the U.S. comes in at a close second with 219 million.
Mobile internet traffic is greater than desktop internet traffic in both China and South Korea. Now is the time to shift products into the mobile space.
VentureBeat reports that 29 percent of U.S. adults own either a tablet or an e-reader. These numbers are astounding.
In reality, it’s not all about mobile phone growth. It’s actually about tablet growth. The iPad has sold 3 times more than the iPhone. Plus, tablet shipments surpassed both desktops and notebooks in Q4 of 2012.
The trend is clear. Companies will begin reframing their R&D to focus on creating mobile and tablet apps. They will probably target their marketing towards blossoming international markets. Making their apps available on all types of mobile devices is the best way to address the growing demand.
Presenting an outstanding amount of data, Meeker and Wu highlight the major global internet trends. With this knowledge, we can reframe our current sales and marketing techniques.
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