Mother Baby Project - Small World Social

Mother Baby Project

The Mother Baby Project connects parents, health and community-based professionals with the latest in wellbeing evidence-based practices.

The Mother Baby Project is reimagining global health, recognizing that development goes hand in hand with innovation, whilst appreciating the power of in-person support. Babies are unique and parents are the experts, but sometimes we all need a helping hand. Finding trustworthy advice, navigating conflicting views and managing information overload are universal challenges.

Our goal is to create a platform that houses the latest resources and support with the touch of a button – 24/7

1. For Parents Customized evidence-based medicine and best practice advice

2. For Health Professionals Professional development to expand reach and deepen support

3. For Partners Build and grow trusted relationships with families

PARENTS

The Problem

Dealing with an overwhelming assortment of:

· Online and offline medical jargon from community health practitioners

· Conflicting opinions and personal anecdotes both professionally and privately

· Clutter and confusion of repeated information through online channels such as YouTube and Google

The Solution

The Mother Baby platform is a community of support, accessible 24/7, enabling parents to:

· Access novel visual approaches through simple videos and ‘how to’ guides

· Be connected to a safe global village of support and face-to-face assistance

· Connect to best practice and evidence based research focused on preventative health and well-being

· Use an interactive platform, customising information for individuals on the go via mobile phone, iPad and Apple TV

HEALTH PROFESSIONALS

The Problem

Dealing with the paperwork and administration while trying to provide client centred care.

· Lack of resources that are in a format easy to demonstrate to client and then push to them in digital format on mobile devices

· Outdated and inconsistent resources; time-consuming searches for examples

· No support for insurance claiming/streamlining

The Solution

· Enables practitioners to focus on wellness and promotion of healthy behaviours

· Toolkit available on the move 24/7 with internet connection that syncs with any device

· Enterprise level security (HIPPA)

· Pathways to health for clients with Health Professionals guiding them through platform

· Accredited professional development/latest resources

· Be part of a global health network and endorsed community of HP

PARTNERS

The Problem

· Lack of access to professional circles of practice focused on preventative health and well-being

· Disconnection from full circle of health industry, clients and community

The Solution

· Conduit between organisation, health professionals and families

· Use of evidence based medicine and best practice advice to build trust (making a bigger difference in families lives)

· Personalisation- connect to people in ways that speaks to their unique circumstances

· Make every dollar and effort go further- build reputation with parents and health professionals

Project team

The project team is reaching out to all areas of the health and wellbeing community. Collaboration is the key to innovation and underpins our development process and strategy.

KATHY PHELAN

CEO

KARINA AYERS

Midwife; Maternal & Child Health Nurse; International Board Certified Lactation Consultant

TONY KERR

Industrial Designer

CYNTHIA R JAGGI

Partnership Strategy

SHEFIK BEY

Partner

MADELINE SANDS

Data Visualization & Research

GARY REVEROL

Creative Director

MEGAN FORE

Product Marketing

COLLABORATORS

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