Lexus Now

New cars have many sophisticated features to master, leaving drivers struggling to understand and adopt these technologies. However, for Lexus drivers, the main resource has been a text heavy 800-page manual. Lexus saw an opportunity to reinvent the car owner’s manual to enhance the new Lexus owner experience. By using a user-friendly app called Lexus Now, drivers gain access to personalized how-to guides.

Through Toyota’s API, car features, and images, the how-to guides are matched to each vehicle, so drivers see their exact car, down to the interior color. Using animated GIFs, interactive media, and videos; these guides support drivers across multiple functions— from how to connect to the car’s Bluetooth, to using their navigation system, to operating Voice Command. Lexus Now has built in analytics to ensure Lexus continues to identify the best opportunities for improving the technology experience for drivers of its luxury cars.

Meet the Team

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GREG CANNAN, TOYOTA

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RYAN BRENNEMAN, TOYOTA

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JAMES HAVENS, TOYOTA

KATHY PHELAN, SMALL WORLD SOCIAL

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MEGAN FORE, SMALL WORLD SOCIAL

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MADELINE SANDS, SMALL WORLD SOCIAL

GARY REVEROL, SMALL WORLD SOCIAL